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Designing a Relational Data Warehouse

Most applications today are built using relational databases.  This relational modeling is based on mathematical set theory.  It was first described in 1969 by E.F. Codd who stated that a grouping of elements (tuples) could be related to other tuples in a way that would limit the amount of data stored for any specific tuple and therefore optimize the storage of such data. It’s actually easy to do.  Let’s look at an example using information collected about John Smith.

John Quincy Smith
DOB: 12/31/1969
National ID: 123-45-6789
1234 Main Street, Anytown, VA 20001 (h)
8000 Corporate Drive, Suite 1022, Sombertown, VA 20101 USA (w) (w) (p) (p)
(703) 555-1212 (w)
(703) 212-1555 (h)
(571) 234-9876 (c)
1234-5678-9012-3456 (Visa)

Could all of this information be stored in a single table?  Yes, absolutely but inefficiently.   You can see below what happens when we add a second personal email address column. For every record, regardless of whether there is a work address or second personal email address, additional storage, although minimal, will be allocated.

Another challenge is the need to add additional columns. What if you want to add the ability to choose from more than the stored credit card to pay for Smith’s purchase or you want to add and save multiple shipping addresses?  In each instance, you will need to add columns to this table and modify a lot of code to ensure you are choosing the correct credit card and shipping address.


The more efficient way is to create a table for each of these logical groupings and continue to break these groupings down to their most basic elements. This will provide you with the greatest amount of flexibility using the least amount of storage space.

First, begin by creating logical groupings of data.

Personal Address Email Phone Number Credit Card
Name Address Line 1 Email Address Phone Number Credit Card Number
DOB Address Line 2 Email Type Phone Type Credit Card Type
SSN City
Postal Code

This is a good start but there are still some repeating values that we will look up, and you could possibly add, delete or change over time.

Address Type Email Type Phone Number Type
Address Type (Home & Work) Email Type (Work & Personal) Phone Type (Work, Home & Cell)
State Province Country Credit Card Type
State Province Name Country Name Credit Card Type (Visa & MasterCard, etc.)


Now connect the tables by joining the appropriate IDs.


This is a basic relational data model. Each transactional system in your organization most likely will have data models which may look similar to this one.

This transaction-based relational data model essentially does not differ from a relational data warehouse data model.  The same principals are used in both instances although the amount of data stored is usually much larger in the data warehouse. One significant difference may be the addition of fields to the tables in the warehouse to identify the source of the data. Using relational modeling techniques to create a data warehouse for some or all of your source application data will create, a subject-oriented, non-volatile, time-variant and integrated data store for your corporate data. This relational data structure is the foundation upon which you can build reporting, and analytic data structures called Data Marts, which we will discuss in a future blog post.

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